Client: REI
Insight: Knowledge nurtures confidence
Strategy: From Scrub to Scout
Tagline: Adventure with Know-How
Manifesto: We’ve all been the new kid. The noob. The one so green behind the ears that no one bothers asking us for advice or feedback.
But when adventure calls, you can’t ignore it out of fear.
Sure, you may know next to nothing about hiking or camping, but you can’t let that stop you .
REI classes will bring out your inner scout. We prepare participants at any skill level, making it easy to adventure with knowledge. Helping you get past the fear and realize you’re more ready than you thought.
It's just about knowing how.
So when curiosity strikes and you’re ready to break in those hiking boots, REI classes will help you adventure with confidence.
Insight: Knowledge nurtures confidence
Strategy: From Scrub to Scout
Tagline: Adventure with Know-How
Manifesto: We’ve all been the new kid. The noob. The one so green behind the ears that no one bothers asking us for advice or feedback.
But when adventure calls, you can’t ignore it out of fear.
Sure, you may know next to nothing about hiking or camping, but you can’t let that stop you .
REI classes will bring out your inner scout. We prepare participants at any skill level, making it easy to adventure with knowledge. Helping you get past the fear and realize you’re more ready than you thought.
It's just about knowing how.
So when curiosity strikes and you’re ready to break in those hiking boots, REI classes will help you adventure with confidence.
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