Everyone is looking for ways to save on everyday purchases, and that includes fuel. As part of the ARCO Rewards program launch, we created radio assets to kick off the program, increase awareness, and drive home the savings message to customers. We also developed a Spanish spot to reach a more diverse audience.
"HannaCast" radio spot
"Piggy Influencer" radio spot
POP & OOH
Employing the ARCO brand voice, the client wanted to reinforce their messaging on value, quality, and performance through their POP (point-of-purchase), OOH (out of home), and digital assets. We also highlighted their MLB sponsorships.
Art Direction: Ky Ceresa Copywriting: Desi St. Amant
Art Direction: Caitlyn Schneider Copywriting: Lauren Thomas and Desi St. Amant
ARCO Paso Robles Mid-State Fair Banners
As a sponsor for the Paso Robles Mid-State Fair, ARCO requested banners to display branded creative within that context.