RADIO

Everyone is looking for ways to save on everyday purchases, and that includes fuel. As part of the ARCO Rewards program launch, we created radio assets to kick off the program, increase awareness, and drive home the savings message to customers. We also developed a Spanish spot to reach our diverse audience. 
"HannaCast" radio spot
"Piggy Influencer" radio spot

POP & OOH

Employing the ARCO brand voice, we reinforced our messaging on value, quality, and performance through POP (point-of-purchase), OOH (out of home), and digital assets. We also highlighted their MLB sponsorships. 
Art Direction: Ky Ceresa
Copywriting: Desi St. Amant
Art Direction: Caitlyn Schneider
Copywriting: Lauren Thomas and Desi St. Amant