Employing the ARCO brand voice, the client wanted to reinforce their low price/high value messaging through their POP (point-of-purchase) and OOH assets.
Art Direction: Caitlyn Schneider
Copywriting: Lauren Thomas and Desi St. Amant
ARCO Paso Robles Mid-State Fair Banners
As a sponsor for the Paso Robles Mid-State Fair, ARCO requested banners to display branded creative within that context.