Client: Boy Smells
Strategy: We make you and your space smell good.
Insight: Diversity doesn’t just make life worthwhile; it is also essential to our survival.
Concept: Our smell is as complex as we are.
Tagline: Let Your Senses Evolve
Manifesto: They say variety is the spice of life. But diversity doesn’t just make life worthwhile, it is also essential to our survival. It allows for much needed change. It enables us to thrive. It nurtures adaptation. So discover your dualities. Make peace with ambiguity, and embrace all of you. Let your senses evolve.
Strategy: We make you and your space smell good.
Insight: Diversity doesn’t just make life worthwhile; it is also essential to our survival.
Concept: Our smell is as complex as we are.
Tagline: Let Your Senses Evolve
Manifesto: They say variety is the spice of life. But diversity doesn’t just make life worthwhile, it is also essential to our survival. It allows for much needed change. It enables us to thrive. It nurtures adaptation. So discover your dualities. Make peace with ambiguity, and embrace all of you. Let your senses evolve.
Copywriter: Desi St. Amant
Art Director: Elise Allison
Art Director: Elise Allison
