Client:Boy Smells Strategy: We make you and your space smell good. Insight: Diversity doesn’t just make life worthwhile; it is also essential to our survival. Concept: Our smell is as complex as we are. Tagline: Let Your Senses Evolve Manifesto: They say variety is the spice of life. But diversity doesn’t just make life worthwhile, it is also essential to our survival. It allows for much needed change. It enables us to thrive. It nurtures adaptation. So discover your dualities. Make peace with ambiguity, and embrace all of you. Let your senses evolve.
Copywriter: Desi St. Amant Art Director: Elise Allison